CHIP
PLAYSMART
About App Features All Features Support Get Early Access
S/01 — YOUR AI GOLF COACH
AI Golf Performance Platform

Think Your Way Round.

PLAYSMART puts Tour-level intelligence in your pocket and on your wrist. Real-time shot recommendations, live course intelligence, and AI coaching — every hole, every round.

▶  Get Early Access See the App →
● CHIP
CHIP AI Caddie
CHIP · Live
Wind
23mph
SW · into
Recommended
7 Wood
194m carry
Adjusted Dist.
201m
+7m wind factor
Handicap
↓12.4
−0.8 this round
Score
−2
Hole 6 · Par 4
18
Holes. Full Intel.
120
Player Tournaments
∞
Courses Worldwide
⌚
Apple Watch Native
AI Caddie — CHIP◆Apple Watch GPS◆Tournament Mode◆AI Swing Coach◆WHS Handicap◆Live Weather◆Leaderboards◆Chip Roast Mode◆Course Mapping◆Club Yardages◆Badges & Rewards◆Group Chat◆ AI Caddie — CHIP◆Apple Watch GPS◆Tournament Mode◆AI Swing Coach◆WHS Handicap◆Live Weather◆Leaderboards◆Chip Roast Mode◆Course Mapping◆Club Yardages◆Badges & Rewards◆Group Chat◆
S/02 — WHAT IS PLAYSMART
Golf Reimagined.

Golf
Reimagined.

See the App →

PLAYSMART puts Tour-level intelligence in your pocket and on your wrist. Your AI caddie, CHIP, reads the course, the conditions, and your game — then tells you exactly what to do.

From the first tee to the 18th green, CHIP delivers real-time shot recommendations and strategic advice through voice — so you never break your pre-shot routine.

Whether you're playing a casual weekend round or competing in a 120-player tournament, PLAYSMART gives every golfer the caddie they deserve.

Meet CHIP — Your AI Caddie

Trained on millions of tour-level shots. CHIP knows your distances, reads the hole, checks the wind, and makes the call — every time.

Your AI Caddie

Every Round.
Every Hole.
Every Shot.

The world's best golfers never play without a caddie. Now neither do you. CHIP reads the course, checks the wind, knows your distances — and tells you exactly what to hit before you even pull the club.

▶  Get CHIP Free
40K+
Golfers with CHIP
−5.2
Avg Handicap Drop
18
Holes. Full Intel.
Golfer and caddie reading a putt
S/03 — THE APP IN MOTION
The App.

The App.
In Motion.

Every screen built around one goal — helping you make smarter decisions on the course.

CHIP · Live Round
Course Strategy
Course Mapping
Swing Feedback
Posture Check
Wentworth Club
AI Caddie
CHIP · Live Round
CHIP · Live Round AI Caddie
Course Strategy Hole Intelligence
Course Mapping GPS Map
Swing Feedback AI Coach
Posture Check Swing Analysis
Wentworth Club Round Setup
S/04 — CORE INTELLIGENCE
Key Features.

Key
Features.

Every feature built around a single goal — helping you make smarter decisions on the course, every single hole.

01
🤖
AI Caddie — CHIP
Real-time shot recommendations every hole. CHIP reads wind, elevation and your personal yardages.
02
⌚
Apple Watch GPS
Native Apple Watch. Precise yardages to every target — front, middle, back and every hazard.
03
🗺️
Course Mapping
Satellite GPS with full layouts for courses worldwide. Tap anywhere to measure distances.
04
📊
Post-Round Analytics
Strokes gained, fairways, GIR, putting trends. Know exactly where you're losing shots.
05
🎥
AI Swing Coach
Upload your swing for instant AI analysis, personalised drills and long-term progress tracking.
06
🏆
Tournament Mode
Up to 120 players. Live scoring, real-time leaderboards and WHS handicap integration.
S/05 — EVERYTHING INCLUDED
All The Features.

All The
Features.

Every tool you need. Every round. Built in — no extras, no bolt-ons.

01
🤖
AI Caddie — CHIP
Real-time shot intel every hole. Reads the wind, your game, and the course.
02
⌚
Apple Watch GPS
Precise yardages to every target without touching your phone.
03
🗺️
Course Mapping
Satellite GPS with full layouts. Tap-to-measure for any point on the hole.
04
📊
Post-Round Stats
Strokes gained, fairways, GIR, putting trends. Know exactly where to improve.
05
🎥
AI Swing Coach
Upload your swing. Get instant feedback and personalised drills back.
06
🏆
Tournament Mode
Up to 120 players. Live leaderboard updated after every hole.
07
💬
Group Chat
In-app messaging for your group or the entire tournament field.
08
🔥
CHIP Roast Mode
CHIP roasts your worst shots. Share with the group. Enable at your own risk.
09
📋
Live Leaderboards
Real-time standings updated after every hole for every player.
10
🎖️
Badges to Unlock
Earn achievements for eagles, aces, consistency milestones and more.
11
📐
WHS Handicap
Automatic WHS-compliant submission after every round. Zero manual entry.
12
🌤️
Live Weather
Hyper-local wind, temperature and conditions at your exact GPS location.
13
📏
Club Yardages
Set your carry distances. Every CHIP recommendation is unique to you.
14
🛍️
Golf Marketplace
Buy and sell clubs, bags and gear within the PLAYSMART community.
15
🎯
Goal Rounds
Set your target score — whether it's breaking 100, 90, 80 or 70. CHIP tailors every recommendation shot by shot to keep you on pace, managing risk and opportunity to help you reach your goal. That's playing smart.
+
🚀 Always Evolving
New features ship regularly. Founding members vote on what gets built next.
PLAYSMART is built by golfers, for golfers. You speak, we listen. If there's a feature you'd love to see, tell us — and if the community agrees, we'll build it. Your game shapes our roadmap.
S/06 — BE THE FIRST
Founding Members.

Founding
Members.

PLAYSMART is launching soon. Founding members get early access and a direct line to shaping the product.

Download on the
App Store
▶
Get it on
Google Play
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The First.

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S/07 — WE'RE HERE
Need Help?

Need Help?
We've Got
You.

Got a question, found a bug, or want to share feedback? Our team is on hand.

✉️
Email Us
support@playsmartgolf.co.uk
📍
Based In
London, United Kingdom
🕐
Hours
Mon – Fri, 9am – 6pm GMT
💬
In-App Support
Available inside the PLAYSMART app
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